Branding, Marketing, Web Design

Intra African Trade Fair

Issue African Export-Import Bank Had

Problem

The IATF was a few weeks away and only advertising for the physical show was active. The African Export-Import Bank wanted to also host a virtual trade show where people would be able to visit and exhibit virtually.

What we proposed

Solution

We proposed a 7 part email campaign for virtual visitors and a 7 part email campaign for exhibitors. We also suggested a landing page where we could capture the details of everyone who wanted to participate virtually. Through our partnership with BRICS Africa, we were able to do just that.

Outcome

The Results

The virtual IATF communication strategy we formulated was a success. We were able to advertise to 220k potential visitors and exhibitors through email marketing. The database was provided by BRICS Africa and we were able to capture the 1000 virtual exhibitors that were needed.

E-Prospectus

Virtual Trade Show

Intra African Trade Fair

We were awarded the opportunity to handle digital marketing for the virtual IATF.

  • Client: African Export-Import Bank
  • Date: 2018-10-20
  • Website: www.intrafricantradefair.com
  • Services: Web Development, UX Design, SEO, Email Marketing Campaign
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