Branding, Product Design


Layer 11

Request : Logo

Client : Cubip Holdings

Year: 2017

Client Brief

Brand name : Xiluva




  • Flower
  • A plant cultivated for its blooms or blossoms
  • Reproductive organ of angiosperm plants especially one having showy or colorful parts [syn: {bloom}, {blossom}]


The period of greatest prosperity or productivity [syn: {prime}, {peak}, {heyday}, {bloom}, {blossom}, {efflorescence}, {flush}] v : produce or yield flowers; “The cherry tree bloomed” [syn: {bloom}, {blossom}]


The logo / brand should represent the meaning, especially the definition in bold.


 I need people to feel they are at their greatest prosperity or productivity when they use this range. The range will comprise of products like : lotions, shower gels, creams and soaps

Design Stages


Design Brief

This is when the designer discusses the project at length with the client. Understanding the company’s goals for the logo is critical.



Often clients cannot verbalize exactly what they envision for the logo, so it is the designer’s duty to coax pertinent information from the client


Brainstorming and Conceptualization

Sketching these ideas on paper is an essential step that encourages the designer to slow down and examine all possible angles and directions.


Draft Production

Once sufficient time has been spent on research and sketching, the draft production process begins. Digital implementation is usually executed using Adobe Illustrator, a vector based drawing program.

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