Start with a clear aim
Why Do You Need Strategy
The purpose of a marketing strategy is to lay out the company’s approach to achieving and keeping its competitive advantage for years to come. So, it identifies who can get the most value from what the company has to offer (the target audience) as well as the value proposition. It also deeply considers how the company is unique in comparison to its competitors.
In order to best determine the future direction of your business, it helps to understand where you are positioned in the market. Strengths Weaknesses Opportunities and Threats and in particular the main causes therein – are key learnings all businesses can use to evolve.