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Market Research

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Market Research

Know Your Market

The is a digital BOOM and we understand that. The market has been changing because the traditional area of custom research has been in decline, largely because it involves labor-intensive interviews and is costly. The big growth area has been in digital because the data and analytics are smarter, more efficient and cheaper.

Online allows to build up a large database of consumers’ views on a range of subjects, instead of having to carry out face-to-face or telephone interviews for each survey. That is what we do at Alphadot X. We conduct this research for you.

Our Solutions

Digital Consumer Research

Identify the problem areas in your business. Understand the needs of existing customers and why they chose your service over competitors. Discover potential customers and their needs, which can be incorporated into your services

Social Listening

Monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.

Market Research

The process that links producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions.

Data analysis

Systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

Data Visualization

The representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data

Analytics & Reporting

The process of organizing data into informational summaries in order to monitor how different areas of a business are performing. Which can be used to better understand and improve business performance.